Quality Investing: Owning the Best Companies for the Long Term by Lawrence A Cunningham

Author:Lawrence A Cunningham [Cunningham, Lawrence A]
Language: eng
Format: epub
ISBN: 9780857195128
Amazon: 0857195123
Publisher: Harriman House
Published: 2016-01-05T00:00:00+00:00

Trust and consistency

A brand is a promise; an implicit guarantee of qualities or characteristics. Sometimes these promises are bold (BMW: “The Ultimate Driving Machine”), sometimes more humble. Whatever it is, the promise needs to be honored consistently. The phenomenal global success of McDonald’s is built on a simple formula: inexpensive food of consistent quality delivered quickly in a clean environment. Although McDonald’s faces headwinds from increasing health focus in developed markets, its simple, unfailing formula drove unprecedented global success for a restaurant brand.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.